[{"onix":{"RecordReference":"9784331850176","NotificationType":"03","ProductIdentifier":{"ProductIDType":"15","IDValue":"9784331850176"},"DescriptiveDetail":{"ProductComposition":"00","ProductForm":"BZ","Measure":[{"MeasureType":"01","Measurement":"190","MeasureUnitCode":"mm"}],"Collection":{"CollectionType":"10","TitleDetail":{"TitleType":"01","TitleElement":[{"TitleElementLevel":"02","TitleText":{"content":"廣済堂ライブラリー"}}]}},"TitleDetail":{"TitleType":"01","TitleElement":{"TitleElementLevel":"01","TitleText":{"collationkey":"コウコク トシ トウキョウ : ソノ タンジョウ ト シ","content":"広告都市・東京 : その誕生と死"}}},"Contributor":[{"SequenceNumber":"1","ContributorRole":["A01"],"PersonName":{"content":"北田 暁大"}}],"Language":[{"LanguageRole":"01","LanguageCode":"jpn","CountryCode":"JP"}],"Extent":[{"ExtentType":"11","ExtentValue":"203","ExtentUnit":"03"}],"Audience":[{"AudienceCodeType":"22","AudienceCodeValue":"00"}]},"CollateralDetail":{"TextContent":[{"TextType":"03","ContentAudience":"00","Text":"消費社会と都市の関係を揺さぶる広告の香具師的本能。かつてパルコは、渋谷のたたずまいそのものを広告化した。しかし、「80年代」的な広告戦略はもはや通用しない。"},{"TextType":"04","ContentAudience":"00","Text":"第1章 『トゥルーマン・ショー』の広告論(『トゥルーマン・ショー』の世界\n資本というリアル ほか)\n第2章 \"八〇年代\"渋谷の神話と構造(都市の発見\n都市の記号論\/記号論の都市 ほか)\n第3章 広告=都市の死(\"ポスト八〇年代\"の渋谷\n「脱出後」のトゥルーマン ほか)\n結 広告化せよ!そして広告にあらがえ"}]},"PublishingDetail":{"Imprint":{"ImprintName":"廣済堂"},"Publisher":{"PublishingRole":"01","PublisherIdentifier":[{"PublisherIDType":"19","IDValue":"331"}],"PublisherName":""},"PublishingDate":[{"PublishingDateRole":"01","Date":""}]},"ProductSupply":{"MarketPublishingDetail":{"MarketPublishingStatus":"00","MarketPublishingStatusNote":"1;"},"SupplyDetail":{"ProductAvailability":"99"}}},"hanmoto":{"datecreated":"2016-10-16 20:42:15","dateshuppan":"2002-11","datemodified":"2016-10-16 20:42:15"},"summary":{"isbn":"9784331850176","title":"広告都市・東京 : その誕生と死","volume":"","series":"廣済堂ライブラリー","publisher":"廣済堂","pubdate":"2002-11","cover":"","author":"北田暁大／著"}}]