[{"onix":{"RecordReference":"9784641164154","NotificationType":"03","ProductIdentifier":{"ProductIDType":"15","IDValue":"9784641164154"},"DescriptiveDetail":{"ProductComposition":"00","ProductForm":"BA","ProductFormDetail":"B108","Collection":{"CollectionType":"10","TitleDetail":{"TitleType":"01","TitleElement":[{"TitleElementLevel":"03","TitleText":{"collationkey":"","content":"単行本"}}]}},"TitleDetail":{"TitleType":"01","TitleElement":{"TitleElementLevel":"01","TitleText":{"collationkey":"ルイジセイノコウゾウトハンダン","content":"類似性の構造と判断"},"Subtitle":{"content":"他者との比較が消費者行動を変える"}}},"Contributor":[{"SequenceNumber":"1","ContributorRole":["A01"],"PersonName":{"collationkey":"シブヤ　サトル","content":"澁谷 覚"},"BiographicalNote":"東北大学大学院経済学研究科教授"}],"Language":[{"LanguageRole":"01","LanguageCode":"jpn","CountryCode":"JP"}],"Extent":[{"ExtentType":"11","ExtentValue":"398","ExtentUnit":"03"}],"Subject":[{"MainSubject":"","SubjectSchemeIdentifier":"78","SubjectCode":"3034"},{"SubjectSchemeIdentifier":"79","SubjectCode":"15"}],"Audience":[{"AudienceCodeType":"22","AudienceCodeValue":"00"}]},"CollateralDetail":{"TextContent":[{"TextType":"02","ContentAudience":"00","Text":"他者との間，モノとモノとの間に見出される類似性が，人々がどのように行動を変えるのか？そのマーケティングへの活用までを探求"},{"TextType":"03","ContentAudience":"00","Text":"人々はどのようなときに，他者との間またはモノとモノとの間に類似性を見出すのか？　見出された類似性はどのように行動を変えるのか？　膨大な先行研究を精査し，新たに構築する判断メカニズムと実証実験から，消費者行動とマーケティングへ活用を探求する。"},{"TextType":"04","ContentAudience":"00","Text":"第Ⅰ部　人々の間の類似性\n　第１章　類似性の次元と類似性がもたらす効果\n　第２章　人々の間の類似性と非類似性\n第Ⅱ部　類似性の判断プロセス\n　第３章　対象間の類似性判断のプロセス\n　第４章　人々の間の類似性判断のプロセス\n　第５章　人々の間の類似性と対象間の類似性\n　第６章　自他の類似性判断における帰納推論の実証実験\n終　章　人々の間の類似性とマーケティング"}]},"PublishingDetail":{"Imprint":{"ImprintIdentifier":[{"ImprintIDType":"24","IDValue":"8611"},{"ImprintIDType":"19","IDValue":"641"}],"ImprintName":"有斐閣"},"Publisher":{"PublishingRole":"01","PublisherIdentifier":[{"PublisherIDType":"24","IDValue":"8611"},{"PublisherIDType":"19","IDValue":"641"}],"PublisherName":"有斐閣"},"PublishingDate":[{"PublishingDateRole":"01","Date":"20131028"},{"PublishingDateRole":"11","Date":"20131025"}]},"ProductSupply":{"MarketPublishingDetail":{"MarketPublishingStatus":"00","MarketPublishingStatusNote":"1;0"},"SupplyDetail":{"ProductAvailability":"99","Price":[{"PriceType":"03","PriceAmount":"4500","CurrencyCode":"JPY"}]}}},"hanmoto":{"toji":"上製","zaiko":0,"zasshicode":"","author":[{"listseq":1,"dokujikubun":"著・文・その他"}],"datemodified":"2023-03-03 13:50:03","datecreated":"2023-02-23 07:50:05","hanmotoinfo":{"name":"有斐閣","yomi":"ゆうひかく","url":"http:\/\/www.yuhikaku.co.jp\/","twitter":"","facebook":"","toritsugitorikyo":"","toritsugisonota":"","eigyoudaihyousha":"後藤　良明","phoneshoten":"","facsimileshoten":"","emailshoten":""}},"summary":{"isbn":"9784641164154","title":"類似性の構造と判断","volume":"","series":"単行本","publisher":"有斐閣","pubdate":"20131028","cover":"","author":"澁谷覚／著・文・その他"}}]