[{"onix":{"RecordReference":"9784641222199","NotificationType":"03","ProductIdentifier":{"ProductIDType":"15","IDValue":"9784641222199"},"DescriptiveDetail":{"ProductComposition":"00","ProductForm":"BA","ProductFormDetail":"B119","Measure":[{"MeasureType":"01","Measurement":"188","MeasureUnitCode":"mm"},{"MeasureType":"02","Measurement":"130","MeasureUnitCode":"mm"},{"MeasureType":"03","Measurement":"17","MeasureUnitCode":"mm"},{"MeasureType":"08","Measurement":"325","MeasureUnitCode":"gr"}],"Collection":{"CollectionType":"10","TitleDetail":{"TitleType":"01","TitleElement":[{"TitleElementLevel":"03","TitleText":{"collationkey":"","content":"有斐閣アルマBasic"}}]}},"TitleDetail":{"TitleType":"01","TitleElement":{"TitleElementLevel":"01","TitleText":{"collationkey":"ワカリヤスイマーケティングセンリャク　ダイサンハン","content":"わかりやすいマーケティング戦略〔第3版〕<2色>"}}},"Contributor":[{"SequenceNumber":"1","ContributorRole":["A01"],"PersonName":{"collationkey":"ヌマガミ　ツヨシ","content":"沼上 幹"},"BiographicalNote":"早稲田大学教授"}],"Language":[{"LanguageRole":"01","LanguageCode":"jpn","CountryCode":"JP"}],"Extent":[{"ExtentType":"11","ExtentValue":"390","ExtentUnit":"03"}],"Subject":[{"MainSubject":"","SubjectSchemeIdentifier":"78","SubjectCode":"1334"},{"SubjectSchemeIdentifier":"79","SubjectCode":"15"}],"Audience":[{"AudienceCodeType":"22","AudienceCodeValue":"00"}]},"CollateralDetail":{"TextContent":[{"TextType":"03","ContentAudience":"00","Text":"戦略の基本ツール，論理の組み方，考え方を学ぶ大好評テキスト。インターネット時代の進展や社会の変化に合わせた最新版。プラットフォーマーを対象に加え，理論的フレームワークも更新，魅力的なケースも充実。学生・社会人に，経営戦略を学ぶにも最適の入門書。"},{"TextType":"04","ContentAudience":"00","Text":"序　章　イントロダクション──大きく，未来を，論理的に考える\n第Ⅰ部　マーケティング戦略\n　第1章　マーケティング・ミックス──4つのP\n　第2章　ターゲット市場の選定──セグメンテーション\n　第3章　プロダクト・ライフサイクル──4つの段階とマーケティング・ミックス\n　第4章　市場地位別のマーケティング戦略──いかに他社と競争するか\n　第5章　インターネット時代のマーケティング戦略──ロングテールとプラットフォーマー\n第Ⅱ部　より広い戦略的視点を求めて\n　第6章　業界の構造分析──6つの競争要因\n　第7章　全社戦略──PPMの考え方\n　第8章　事業とドメインの定義──戦略的思考の基本・出発点\n　終　章　戦略的思考に向かって──切り捨て，集中する"}],"SupportingResource":[{"ResourceContentType":"01","ContentAudience":"01","ResourceMode":"03","ResourceVersion":[{"ResourceForm":"02","ResourceVersionFeature":[{"ResourceVersionFeatureType":"01","FeatureValue":"D502"},{"ResourceVersionFeatureType":"04","FeatureValue":"9784641222199.jpg"}],"ResourceLink":"https:\/\/cover.openbd.jp\/9784641222199.jpg"}]}]},"PublishingDetail":{"Imprint":{"ImprintIdentifier":[{"ImprintIDType":"24","IDValue":"8611"},{"ImprintIDType":"19","IDValue":"641"}],"ImprintName":"有斐閣"},"Publisher":{"PublishingRole":"01","PublisherIdentifier":[{"PublisherIDType":"24","IDValue":"8611"},{"PublisherIDType":"19","IDValue":"641"}],"PublisherName":"有斐閣"},"PublishingDate":[{"PublishingDateRole":"01","Date":"20230928"},{"PublishingDateRole":"09","Date":"20230720"},{"PublishingDateRole":"11","Date":"20230930"}]},"ProductSupply":{"MarketPublishingDetail":{"MarketPublishingStatus":"00","MarketPublishingStatusNote":"1;1"},"SupplyDetail":{"ReturnsConditions":{"ReturnsCodeType":"04","ReturnsCode":"03"},"ProductAvailability":"99","Price":[{"PriceType":"03","PriceAmount":"2100","CurrencyCode":"JPY"}]}}},"hanmoto":{"genshomei":"","han":"","datezeppan":"","toji":"並製","zaiko":11,"jushoujouhou":"","zasshicode":"","hatsubai":"","hatsubaiyomi":"","author":[{"listseq":1,"dokujikubun":"著・文・その他"}],"datemodified":"2023-10-02 13:50:32","datecreated":"2023-06-30 07:50:17","hanmotoinfo":{"name":"有斐閣","yomi":"ゆうひかく","url":"http:\/\/www.yuhikaku.co.jp\/","twitter":"","facebook":"","toritsugitorikyo":"","toritsugisonota":"","eigyoudaihyousha":"後藤　良明","phoneshoten":"","facsimileshoten":"","emailshoten":""},"hankeidokuji":"4-6","dateshuppan":""},"summary":{"isbn":"9784641222199","title":"わかりやすいマーケティング戦略〔第3版〕<2色>","volume":"","series":"有斐閣アルマBasic","publisher":"有斐閣","pubdate":"20230928","cover":"https:\/\/cover.openbd.jp\/9784641222199.jpg","author":"沼上幹／著・文・その他"}}]