[{"onix":{"RecordReference":"9784800314055","NotificationType":"03","ProductIdentifier":{"ProductIDType":"15","IDValue":"9784800314055"},"DescriptiveDetail":{"ProductComposition":"00","ProductForm":"BZ","Measure":[{"MeasureType":"01","Measurement":"130","MeasureUnitCode":"mm"}],"Collection":{"CollectionType":"10","TitleDetail":{"TitleType":"01","TitleElement":[{"TitleElementLevel":"02","TitleText":{"content":"映画秘宝セレクション"}}]}},"TitleDetail":{"TitleType":"01","TitleElement":{"TitleElementLevel":"01","TitleText":{"collationkey":"エイガノキャッチコピーガク","content":"映画のキャッチコピー学"}}},"Contributor":[{"SequenceNumber":"1","ContributorRole":["A01"],"PersonName":{"content":"樋口 尚文"}}],"Language":[{"LanguageRole":"01","LanguageCode":"jpn","CountryCode":"JP"}],"Extent":[{"ExtentType":"11","ExtentValue":"303","ExtentUnit":"03"}],"Audience":[{"AudienceCodeType":"22","AudienceCodeValue":"00"}]},"CollateralDetail":{"TextContent":[{"TextType":"03","ContentAudience":"00","Text":"日本映画が産業として成立し始めた1920年前後から現在にいたるまでの映画宣伝の惹句、キャッチフレーズをその手法や切り口でまとめ、その映画の本質や時代背景に迫る。手を変え品を変え、常に新鮮な衝撃を求め続ける、映画特有のキャッチコピーの世界。"},{"TextType":"04","ContentAudience":"00","Text":"第1章 映画コピーの核(品質感と本格感\nジャンルと需要\n世界観\n共感と牽引)\n第2章 映画コピーのアプローチ(スケールと物量\nスタアの魅力\n上映方式\n箔づけ\n煽動と煽情 ほか)"}]},"PublishingDetail":{"Imprint":{"ImprintName":"洋泉社"},"Publisher":{"PublishingRole":"01","PublisherIdentifier":[{"PublisherIDType":"19","IDValue":"8003"}],"PublisherName":""},"PublishingDate":[{"PublishingDateRole":"01","Date":""}]},"ProductSupply":{"MarketPublishingDetail":{"MarketPublishingStatus":"00","MarketPublishingStatusNote":"1;"},"SupplyDetail":{"ProductAvailability":"99"}}},"hanmoto":{"datecreated":"2018-02-14 16:26:11","reviews":[{"post_user":"genkina","reviewer":"","source_id":23,"kubun_id":1,"source":"日本経済新聞","choyukan":"朝刊","han":"","link":"","appearance":"2018-03-10","gou":""}],"dateshuppan":"2018-1-26","datemodified":"2018-02-14 16:26:11"},"summary":{"isbn":"9784800314055","title":"映画のキャッチコピー学","volume":"","series":"映画秘宝セレクション","publisher":"洋泉社","pubdate":"2018-1-26","cover":"","author":"樋口尚文／著"}}]